“MINDblowing Meetings - Designed to engage, excite and encourage, meetings in Denmark are not only more inspiring - they also bring greater benefit to the bottom line!" - That's how VisitDenmark, Wonderful Copenhagen and Danish trade partners kicked off the Danish 2012 MINDblowing Meetings campaign at EIBTM 2011.

Denmark's new ”MINDblowing Meetings” campaign for 2012 is ready for take off and the message is clear: Denmark is the place to go, to stage inspiring and innovative meetings with a greater return on meeting investment.

For years, the Danish Meetings industry has proactively worked with identifying and developing new tools to manage the ever-changing demands of future meetings and conferences, and for the Danes, the answer seems no longer to be blowing in the wind: It is MINDblowing Meetings that engage, excite and encourage, that are needed by the organisers and the delegates!

Markus Diefenbach, International Marketing Manager – Business Tourism for VisitDenmark and one of the brains behind the new marketing concept, shares:

“MIND is a Danish way of designing meetings. It is a new “movement” fighting for engaging meetings and a high, measurable return on meeting investment. MIND is based on Meetovation - an innovative meeting concept developed by the Danes with the ambition to increase the return value of any kind of business event held - and spearheaded by VisitDenmark, local partners within the Danish Meetings Industry and the Danish School of Education at University of Aarhus.”

“We believe that the delegates should be kept actively involved, conference and meeting facilities should be used in new and creative ways, inspiring local experiences and flavours should be part of any itinerary, and the return on meeting investment (ROMI) should be closely monitored, to help companies and organisations to assess the benefits of their events in a more efficient way.

With Meetovation, we have a concept for achieving this – a MINDblowing one! – and in order to create further awareness and preference for it, we found it only natural to launch our international “MINDblowing Meetings” campaign this week at EIBTM,” Markus Diefenbach ends.

Throughout 2012, Meeting Professionals from Norway, Sweden, Germany, the USA and United Kingdom will be given the opportunity to “live the brand” together with VisitDenmark, Wonderful Copenhagen and other trade partners by signing up to the MINDChallenges taking place on the before mentioned markets.                                                 

For more on the MINDblowing Meetings concept and 
MINDChallenge 2012, please contact:

Markus Diefenbach, International Marketing Manager – Business Tourism, VisitDenmark, md@visitdenmark.com, Dir. Tel: +49 (0)40-320 21 143